Strategic public relations planning
One of the most valuable services provided by Bagatelle-Black is strategic public relations planning. At the beginning of every campaign, she develops a public relations program for each client based on competitive and industry research. The plan outlines key audiences, messages and outlets to create a successful public relations program. Strategic public relations planning also includes key message development, public relations budgeting and daily strategic counsel.
Media and analyst relations programs
Bagatelle-Black has extensive media and industry analyst contacts nationwide, as well as experience in generating high profile coverage across a broad range of consumer, business, trade and vertical outlets. These programs include both news release distribution and feature pitching.
Social media marketing
To be competitive, today’s companies must stay ahead of the curve and engage in new social channels. Bagatelle-Black can help you determine which conversations and communities are relevant and build measurable social media strategies that provide insight and business results. She develops specific social media programs for each client including issues-awareness, uncovering the online communities that really matter, developing corporate blog strategy, search engine optimization and blog promotion.
Leadership visibility programs
Bagatelle-Black is successful at placing clients as speakers and panelists at conferences and trade shows ranging from national events such as The Conference Board to local events such as LA’s VIC Conference on Customer Retention. She also provides presentation development, if needed.
Trade show support
Bagatelle-Black’s trade show support includes media appointment booking, press conference planning, trade show event management and guerilla public relations from the floor of the show.
Press kit development
Bagatelle-Black develops a cohesive set of public relations collateral including a company backgrounder, fact sheet, management bios and other documents to highlight a company’s key messages and positioning.
Media and analyst tours
Bagatelle-Black is experienced in executing successful press and analyst tours which have resulted in media and analyst coverage, as well as establishing ongoing relationships between these key industry influencers and her clients.
Editorial calendar development
Sometimes successful media relations is about being in the right place at the right time. To that end, Bagatelle-Black develops pitching calendars of upcoming editorial opportunities that are well-suited to her clients.
Collateral writing
Besides press kit materials, Bagatelle-Black assists clients in writing a variety of collateral materials including by-lined articles, matte releases, news releases, direct marketing pieces, white papers and more.
Media training
Bagatelle-Black assists clients in dealing with the media – print, broadcast or online – through proven media training techniques.
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